The kind of person founders hire when
there's no job description for what they need.
I've spent the last few years at early-stage startups doing whatever the company needed most. Sometimes that was sales, sometimes product, sometimes building things from scratch with no prior experience. I've closed enterprise deals, shipped real products, and figured out problems that didn't have a clear owner. Generalist is the word for it, but what it really means is: I don't stop at the edge of my job description.
Highlights
Product × Engineering
Designed the intelligence core of an AI sales platform
Built a 5-layer, 19-flag scoring framework at Plootus that turns raw call data into a single prospect intent signal. The framework came from my own sales instincts, stress-tested against 35,000–40,000 real outbound calls. Wrote the PRDs. Engineers built from them.
Sales × Strategy
$350K in enterprise deals. No sales experience when I started.
Closed Swiggy, Flipkart, Housing.com, and Jubilant Foodworks on SaaS products ranging from $15K to $200K. Ran the Flipkart deal end-to-end. Built the outbound system that doubled weekly discovery calls, which became the foundation for Plootus.
Builder mentality
Three live products. One built with no prior coding experience.
PadelGuide earns affiliate revenue and gets cited by ChatGPT and Claude. The GEO Analysis Tool scores content for AI-citation readiness and has made real money. Mahjo is a multiplayer mahjong PWA I vibe-coded from scratch, is in beta with 50+ testers ready to pay.